How to Match with Expectant Parents for Private Adoption
How To Match With Expectant Parents for Private Adoption
If you are trying to adopt a baby through private adoption in the United States you are likely wondering how you go about matching with expectant parents. If you have to use social media or if you can do it without it. It may feel impossible like you are waiting for lightning to strike or for a rainbow to appear. Well, I want you to know that it is possible and so, today I am going to share the most effective ways to self-match your adoption in real life.
Two ways to match with expectant parents
Social Media: If you're curious to learn more about social media, then go check out my other blogs to learn how to match your adoption using social media.
In Real Life: using Adoption Flyer, Adoption Postcard, or Adoption Brochure
Adoption Flyers
Let’s dive into talking about the different pieces of adoption collateral that my clients actually used to self-match their adoption. The very first piece is an adoption flyer. What goes on in the adoption flyer would be just a nice beautiful image of you, a little blurb about you, and how to get in touch with you. You're going to share this at places that you go in real life, or that your friends and family go in real life. You can put these at the counter at a restaurant, on a bulletin board at a laundromat, and you can put them in a window. There are a bunch of different places where you can put your adoption flyer. But the intention is a nice pretty photo of the two of you or your family, or yourself as a single individual, a blurb about you, and then a QR code that will drive them back to your website. Then it's important on your website, that you also have easy ways for people to get in contact with you. Now, my clients that actually use an adoption flyer to match have used them and matched by putting them up at a laundromat, by handing them out at a pregnancy crisis center, and by leaving them at churches. Those are ways over the last 12 months that my clients have matched. I've actually had a handful now match, and each different type of distribution method of those adoption flyers. For example, some left a flyer at a beauty shop and another left it at a doctor's office. It just depends where you feel comfortable leaving it.
Adoption Postcard
The second type of physical adoption collateral that my clients have used to self-match this past year is by using postcards. I've had clients that have mailed out literally 1000s of postcards to different places around the country, in their state, etc. They are mailing them to places like pregnancy crisis centers, women's shelters, high schools, colleges, OBGYN offices, all types of different places that they've just mailed random postcards to. A dozen or so have matched by sending out postcards. On their postcard, is very similar to the flyer, it's just a smaller version of it. Just a photo of you, a QR code out to your website where they can learn more about you, and then just a little blurb about you wanting to adopt. You want to include information so that people understand your intention and why they're looking at this postcard.
Adoption Brochure
The third most common way that my adoption self-matching clients are matching their adoptions is through an adoption brochure. So yes, it is probably the image that immediately springs to your mind this trifold piece that's one piece of paper front and back. And on that trifold piece, again, is very similar to the flyer and the postcard. Then it has just a beautiful image of you, a little blurb about your intention to adopt, and a QR code that's going to drive people to your website and share a little bit more about you that way. Of course, it has contact information as well because that's incredibly important. But the brochure gives you a little bit more real estate to do a little more storytelling about you. Now the brochure is a little bit longer, right? When I talk with expectant parents, what I want them to understand is does the brochure really matter? Some of them really liked the brochure because they feel like they can get to know you a little bit better through that before they go and kind of investigate other ways. I've actually had some clients as of late where we've used two or three different QR codes in their brochure so that we drive to different videos actually within their adoption website. And they're actually able to see how many people come to that page and look at it based upon the QR codes, which is pretty interesting, too.
Need Help Creating Your Adoption Collateral?
Now, I know creating all of this might feel super overwhelming. Right on the surface, it may seem really easy, like we're just creating a flyer, postcard, or brochure. But the real glue that holds it all together is your website and your Facebook page. Those are the profile elements that are critical to get right. You want everything to look and feel the same. And so that creates that like and trust factor all the way throughout their journey of getting to know you. They're getting the right level of information that they want to know about you.
If you're feeling overwhelmed about that, don't my friend, I have an easy free training that you can walk through to understand what type of adoption profile you need to create and how that is the glue that holds all of these different elements together. I trust that this has been incredibly valuable and that this is giving you the keys to understanding how you can self-match your adoption without using social media. Remember, anything's possible with the right plan and support, and I'm here with you every single step of the way. I'll see you soon friend.
Hi, I Am Amanda
I am an adoption profile expert on a mission to teach you how to adopt and help you create and share your family's story more affordably!
