How To Match Your Adoption On Facebook

How To Use Facebook To Self Match

If you are thinking about self-matching your adoption through social media, you are likely worried that no one will see your profile. If you share your profile through Facebook groups, you may be especially worried about being seen because there can be hundreds of comments on one opportunity. It can be easy to wonder how in the world you can stand out from the crowd there. In fact, you likely see the post and think, well, this is a waste of time, and why should I even bother posting.

Feeling Overwhelmed About Sharing on Facebook?

What we all want is an opportunity to share our story and not have to wonder whether or not an expectant parent will see it, and know we aren’t just wasting our time and putting our heart on the line at every post.

I know it feels real hard right now, friend, but hear me say that it is possible. In fact, when I am writing this, my clients are seeing success with precisely what I am sharing with you today. I am writing this early in 2022, and I had have had nine matches and one baby come home. Those that are matched are due in the spring and early summer. All of these clients have used my step-by-step process from my social media workshop and the adoption profile masterclass.

When it comes to using Facebook to self-match, there are four steps to matching your adoption that we will focus on in this blog. Each step warrants their own deep dive blog post, and we will do that in the coming weeks, so be sure to check back!

Step 1: Know What Type of Facebook Profile You Need

The first step is to know what type of Facebook profile you need. There are two options for profiles on Facebook, Personal Profiles and Business Profiles. There are pros and cons to each. Personal pages typically require friend requests to view, while business pages allow anyone to view and interact with the content posted there. Business pages also allow for ads and can be easier to share within Facebook groups. We will go deeper into the pros and cons of these soon.

Step 2: What You Share Matters

When it comes to posting to Facebook, what you share matters. Every word, photo, and video you post matters. I know one of the biggest worries that hopeful adoptive families have if you have said the wrong thing, that will make expectant parents skip right over your profile. The harsh truth is that what you share via your words, photos and videos matters greatly in your adoption journey. But don’t worry, friend. You know that I always have your back, and I have created an easy process for you to follow to help you avoid the worry that most adoptive parents have when it comes to their profile.

If you are worried about that and just need some peace of mind, you can check out my profile creation tools. There are options where you can do it yourself, have me create it for you, or if you already have one, I can review each word and photo and tell you what changes would help your chances of being picked.

Step 3: Share Your Profile

You need to share your adoption profile via the Facebook groups that focus on helping connect expectant parents and hopeful adoptive families as well as on your main page. While I could do an entire post on each of these, for now, I will give you a few quick tips on how to be more effective at this both on your page and in groups.

Here are three quick tips for sharing your adoption profile.

The graphics you use matter just as much as the words.
Use video more often.
When and how you post both impacts who sees your post.

If you want the entire step-by-step process to help your page and posts be more visible, check out the social media workshop. It gives you recorded how-to lessons that you can come back to time and time again and then live Q&A sessions with me so that you can get all your questions answered personally.

Step 4: Paid Ads

Now, this is not something you have to do, and based on what state you live in, you may not even be able to do it, but it is something that will help you self-match your adoption. I can tell you that it makes a massive difference in your adoption journey. Of my clients that have self-matched on Facebook, those that have used ads have matched in a little under half the time, around the 6-month mark versus those that have not. So now, don’t freak out and think there is no way I can do this. You can do this yourself. You just need a little bit of help getting started. It is about getting the right message to the right people, and that is something I can teach you how to do, friend.